Author: DK Woon
Snow Peak
The Importance of Knowing Your Customer
Snow Peak is a brand we’ve been fans of for quite a while at SKEWED. Their product is incredible. We’ve used their gear on numerous camping trips. What we love most is how inclusive their vision of camping is. It doesn’t always have to be a survivalist adventure. They understand the importance of making nature accessible whilst still maintaining a needle eye for quality and detail. To us, Snow Peak is a rather unique brand that has few if any peers.
To introduce the brand we conducted an interview with Emily Dillon - Wholesale Manager of Snow Peak’s European operation. We started out chat with Emily in a mazy manner - eventually getting to the ‘interview’ portion of our conversation after having covered a multitude of topics. For the sake of brevity we’ve edited down the conversation a little, so you don’t have to read our nattering. I think you will find that her natural enthusiasm for Snow Peak really comes across. An enthusiasm that we feel too! That’s the very reason we bought the brand.